Scale Session [Kelsey Raymond] - Jun 6 2023.mp3

Speaker: Kelsey Raymond (Co-Founder of Influence and Co.)

Key Points

• Kelsey shared insights from her background in digital marketing. The topics covered included inbound marketing strategies, the significance of various marketing channels for both B2C and B2B businesses, and the necessity of credibility signals when approaching investors. Kelsey highlighted the importance of converting website visitors into leads and customers, and Bentley Adams inquired about SEO strategies. They emphasized the value of a balanced approach to backlink acquisition and the targeting of informational keywords. Kelsey also stressed the importance of diversifying backlink sources and avoiding spammy services, while mentioning the platform Lemonade for beauty brands.
• Furthermore, Kelsey underscored the need to establish thought leadership and provide unique insights to journalists before seeking press coverage, dispelling the notion that fundraising automatically leads to media attention. The discussion later delved into the use of AI-generated content, concluding that while AI can assist with generating ideas and optimizing SEO, human editing remains crucial for creating valuable content. Kelsey and Brett conversed about the potential risks of AI in content generation and the need for clear content creation goals and strategies.
• In the final part of the discussion, Kelsey offered continued support and shared resources with participants Bentley Adams and Aasiyah. The session ended with Kelsey stopping her screen sharing. This exchange was part of a larger meeting that involved numerous attendees with various questions and topics of conversation, but the summary focuses on Kelsey's contributions and key points from the discussion, excluding the names of non-Kelsey participants.